Agenda 2020

HISTORICAL CITIES IN SEARCH OF A PREMIUM TOURIST
11th of MARCH 2020, Cracow

day 1
11 March 2020
conference language: Polish / English - simultaneous translation
9.00 - 9.50 Registration and welcome coffee
9.50 - 10.30 Words of welcome:
9.50 - 10.00 Anna Korfel-Jasińska, Deputy Mayor of the City of Kraków
10.00 - 10.30 Representatives of invited institutions:
- H. E. Leslie Scanlon, Ambassador of Canada to Poland
- Andrzej Gut-Mostowy, Secretary of State, Ministry of Economic Development, Plenipotentiary of the Prime Minister for the promotion of the Polish brand
- Robert Andrzejczyk PhD., President, Polish Tourist Organisation
10.30 -11.10 Introductory presentations:
10.30 - 10.50 Prof. Jerzy Hausner, Cracow University of Economics
Tourism in the social spacetime of the city
10.50 - 11.10 Bartłomiej Walas Ph.D, Department of Tourism, Municipality of Krakow
Premium tourist and their needs
11.10 - 11.40 Coffee break
11.40 - 12.10 Case study introducing the paneI:
Olivier Henry-Biabaud – President TCI Research
Visitor and Resident experience and satisfaction: what urban DMOs can learn from data?
12.10 - 13.40 Panel I: MANAGING TOURIST EXPERIENCE
Moderator: prof. Piotr Zmyślony, Poznań University of Economics and Business
Panelists:
- Adam Mikołajczyk, Chairman, Best Place – European Place Marketing Institute, Warsaw
- Olivier Henry-Biabaud , CEO, TCI Research, Brussels
- Jeremy Cooker, VP, Marketing and Special Projects, New Orleans & Company
- Bartłomiej Walas Ph.D, Department of Tourism, Municipality of Krakow
- Vladimir Beroun, Public Policy Lead, Airbnb CEE, Berlin
Themes:
- Managing reputation and experience of a destination. Online reputation management
- How to identify visitor and resident experience?
- Visitor journey map/irridex
- Luxury vs. mass tourists
- Designing experienscapes in cities – urban leisure formats
- Applying the concept of staging recreational experiences to event planning
- Database-based strategies (data-driven tourism strategies)
13.40 - 14.40 Lunch
14.40 - 15.10 Case study introducing the paneI:
Pierre Fortin – Executive Director Partenariat du Quartier des Spectacles
Montréal - Quartier des Spectacles
15.10 - 16.10 Panel II: THE CITY OF FESTIVALS OR THE FESTIVAL CITY?
Moderator: Robert Piaskowski, Plenipotentiary of the Mayor of Krakow for Culture
Panelists:
- Kevin Donnelly, City of Montréal – Festivals
- Pierre Fortin, Executive Director, Partenariat du Quartier des Spectacles, Montréal
- Krzysztof Maj, General Director of Culture Zone, Wrocław
- Julia Armour, Director of Festivals Edinburgh
Themes:
- Festival-based city positioning strategies
- Are festival guests premium tourists?
- Festival or place brand; which should we focus on?
- Economic impact of music festivals
- Festivals and identity of historical cities
- Residents or visitors; who are festivals really for?
16.10 - 16.30 Case study introducing the paneI
Alen Bošković
Dubrovnik: Run the Wall
16.30 - 17.10 Panel IV: OUTDOOR SPORTING EVENTS - WHO ARE THEY REALLY FOR?
Moderator: Szymon Gatlik, runner, Kraków Food & Travel
Panelists:
- Alen Bošković, Event Director, Du Motion, Runner’s Days, Dubrovnik
- Benedetta Gagna, Marketing and Communication Manager, Maratona di Ravenna Citta'd'Arte
- Łukasz Panfil, journalist/running commentator, marathon runner, Warsaw
- Anton Taranenko, CEO, Kyiv Tourism Association
Themes:
- Marathons and cycling races in historical cities; where should they be located?
- Open-air events; challenges and benefits
- Managing events held in public spaces
- Residents vs. mass outdoor sports events. How to communicate?
- Is the attractiveness of the city important for the participants?
17.10 - 17.20 Conference wrap-up, Closing
20.00 Welcome reception, Gallery of the 19th-Century Polish Art in the Cloth Hall
(Sukiennice), access with name badge only
12 March 2020

Brak danych

All rights reserved • Historical Cities 3.0 © 2017

Privacy Policy

Proudly designed by Zensite logo