Historical Cities 3.0 The number 3.0 used in the title is connected with the latest concept of marketing and, in fact, management. In as far as marketing 1.0. was focused on the product, 2.0 on the consumer and the 3.0 concept speaks of supporting the value of the consumer who becomes a man with a […]

How and why does tourism in historical cities change its image? What should the organisation of the city space and its transformation look like, so that the quality of life of the residents and the comfort of visitors are improved? Should a tourist be treated as a temporary resident? What marketing communication tools are currently […]