One of the challenges for many historical cities has so far been growing and complex competitiveness and overtourism. With the decline in the role of the tourism economy in the pandemic period, it is necessary to propose a concept of activities for all local stakeholders, shaping the city’s policy and tourist attractiveness, maintaining a balance between the interests of various groups that make up the community. The trends in the tourism market until 2019 and the effects of the Covid-19 pandemic indicate the need to change the approach to tourism reconstruction. Management must respond quickly and effectively to the behavior and expectations of visitors in line with the concept of agile tourism, rebuilding the resilience of the tourism industry and its importance for the local economy.
So is the priority to be attracting tourists or sustainable tourism and how to understand it? Can digitization and the quality of services make the offer of a historical city more attractive?
Language of the conference: Polish / English simultaneously
I am lucky to live
where others can only come for a moment
Strategic partner: Tourism Friendly Cities – URBACT III
Partners: Polish Tourist Organization, Krakow Chamber of Tourism, Małopolska Tourist Organization, Polish Chamber of Tourism Małopolska Branch
Patronages (to be confirmed): Ministry of Sport and Tourism, Ministry of Culture and National Heritage, World Tourism Organization (UNWTO), Organization of World Heritage Cities (OWHC), European Cities Marketing, Association of Polish Cities, Union of Polish Metropolises.