3rd International Conference Historical Cities 3.0

TOURISM-FRIENDLY CITIES - in search of a new model of attractiveness

HYBRID CONFERENCE: 28 MARCH 2022 / ICE Kraków Congress Centre

Conference 2022

One of the challenges for many historical cities has so far been growing and complex competitiveness and overtourism. With the decline in the role of the tourism economy in the pandemic period, it is necessary to propose a concept of activities for all local stakeholders, shaping the city’s policy and tourist attractiveness, maintaining a balance between the interests of various groups that make up the community. The trends in the tourism market until 2019 and the effects of the Covid-19 pandemic indicate the need to change the approach to  tourism reconstruction. Management must respond quickly and effectively to the behavior and expectations of visitors in line with the concept of agile tourism, rebuilding the resilience of the tourism industry and its importance for the local economy. 

So is the priority to be attracting tourists or sustainable tourism and how to understand it? Can digitization and the quality of services make the offer of a historical city more attractive?

Language of the conference: Polish / English simultaneously

I am lucky to live
where others can only come for a moment

PANEL I - CHALLENGES FOR TOURISM ENTREPRENEURSHIP AFTER COVID-19

Thematic scope:
- Digital natives and digital immigrants – what expectations do locals have and how can tourism companies meet them? 
- Are packages and themed tours appealing to urban tourists?
- The impact of digitalisation on the tourism industry – what support do companies expect from cities?
- Global versus local players – who is more effective at sales?
- Entrepreneurship support tools – can we actually take advantage of big data?
- How can digitalisation and modern technologies be used to improve the tourism offer and tourist experience management?

PANEL II - TOURISM AND CULTURAL HERITAGE

Thematic scope:
- Can tourism in a historical city be modern?
- What are the limits of tourist commercialisation of heritage?
- Is tourism a heritage protection tool?
- What tools can be used for heritage management?
- What can be an opportunity to improve the tourist attractiveness of a historical city?

PANEL III - A LOCAL COMMUNITY FOR TOURISM POLICY

Thematic scope:
- What are the potential indicators of sustainable tourism?
- Can user experience be a tool for developing and improving the quality of tourist attractiveness of a city?
- What are the common benefits of tourism for inhabitants and visitors?
- What is the place of tourism in the vision of a historical city?
- How to build local tourism partnership structures ?

Partners

Strategic partner: Tourism Friendly Cities – URBACT III


Partners:
Polish Tourist Organization, Krakow Chamber of Tourism, Małopolska Tourist Organization, Polish Chamber of Tourism Małopolska Branch


Patronages (to be confirmed)
: Ministry of Sport and Tourism, Ministry of Culture and National Heritage, World Tourism Organization (UNWTO), Organization of World Heritage Cities (OWHC), European Cities Marketing, Association of Polish Cities, Union of Polish Metropolises.

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