| 9.00 - 9.50 | Registration and welcome coffee |
| 9.50 - 10.30 | Words of welcome: |
| 9.50 - 10.00 | Anna Korfel-Jasińska, Deputy Mayor of the City of Kraków |
| 10.00 - 10.30 | Representatives of invited institutions: - H. E. Leslie Scanlon, Ambassador of Canada to Poland - Andrzej Gut-Mostowy, Secretary of State, Ministry of Economic Development, Plenipotentiary of the Prime Minister for the promotion of the Polish brand - Robert Andrzejczyk PhD., President, Polish Tourist Organisation |
| 10.30 -11.10 | Introductory presentations: |
| 10.30 - 10.50 | Prof. Jerzy Hausner, Krakow University of Economics Tourism in the social spacetime of the city |
| 10.50 - 11.10 | Bartłomiej Walas Ph.D, Department of Tourism, Municipality of Krakow Premium tourist and their needs |
| 11.10 - 11.40 | Coffee break |
| 11.40 - 12.10 | Case study introducing the paneI: Olivier Henry-Biabaud – President TCI Research Visitor and Resident experience and satisfaction: what urban DMOs can learn from data? |
| 12.10 - 13.40 | Panel I: MANAGING TOURIST EXPERIENCE |
| Moderator: prof. Piotr Zmyślony, Poznań University of Economics and Business | |
| Panelists: | |
| - Adam Mikołajczyk, Chairman, Best Place – European Place Marketing Institute, Warsaw | |
| - Olivier Henry-Biabaud , CEO, TCI Research, Brussels | |
| - Jeremy Cooker, VP, Marketing and Special Projects, New Orleans & Company | |
| - Bartłomiej Walas Ph.D, Department of Tourism, Municipality of Krakow | |
| - Vladimir Beroun, Public Policy Lead, Airbnb CEE, Berlin | |
| Themes: | |
| - Managing reputation and experience of a destination. Online reputation management | |
| - How to identify visitor and resident experience? | |
| - Visitor journey map/irridex | |
| - Luxury vs. mass tourists | |
| - Designing experienscapes in cities – urban leisure formats | |
| - Applying the concept of staging recreational experiences to event planning | |
| - Database-based strategies (data-driven tourism strategies) |
| 13.40 - 14.40 | Lunch |
| 14.40 - 15.10 | Case study introducing the paneI: Pierre Fortin – Executive Director Partenariat du Quartier des Spectacles Montréal - Quartier des Spectacles |
| 15.10 - 16.10 | Panel II: THE CITY OF FESTIVALS OR THE FESTIVAL CITY? |
| Moderator: Robert Piaskowski, Plenipotentiary of the Mayor of Krakow for Culture | |
| Panelists: | |
| - Kevin Donnelly, City of Montréal – Festivals | |
| - Pierre Fortin, Executive Director, Partenariat du Quartier des Spectacles, Montréal | |
| - Krzysztof Maj, General Director of Culture Zone, Wrocław | |
| - Julia Armour, Director of Festivals Edinburgh | |
| Themes: | |
| - Festival-based city positioning strategies | |
| - Are festival guests premium tourists? | |
| - Festival or place brand; which should we focus on? | |
| - Economic impact of music festivals | |
| - Festivals and identity of historical cities | |
| - Residents or visitors; who are festivals really for? |
| 16.10 - 16.30 | Case study introducing the paneI Alen Bošković Dubrovnik: Run the Wall |
| 16.30 - 17.10 | Panel IV: OUTDOOR SPORTING EVENTS - WHO ARE THEY REALLY FOR? |
| Moderator: Szymon Gatlik, runner, Kraków Food & Travel | |
| Panelists: | |
| - Alen Bošković, Event Director, Du Motion, Runner’s Days, Dubrovnik | |
| - Benedetta Gagna, Marketing and Communication Manager, Maratona di Ravenna Citta'd'Arte | |
| - Łukasz Panfil, journalist/running commentator, marathon runner, Warsaw | |
| - Anton Taranenko, CEO, Kyiv Tourism Association | |
| Themes: | |
| - Marathons and cycling races in historical cities; where should they be located? | |
| - Open-air events; challenges and benefits | |
| - Managing events held in public spaces | |
| - Residents vs. mass outdoor sports events. How to communicate? | |
| - Is the attractiveness of the city important for the participants? |
| 17.10 - 17.20 | Conference wrap-up, Closing |
| 20.00 | Welcome reception, Gallery of the 19th-Century Polish Art in the Cloth Hall (Sukiennice), access with name badge only |
Brak danych
