Prelegents 2020
Adam Mikołajczyk
Alen Bošković
Anna Górska
Anna Jędrocha
Anton Taranenko
Bartłomiej Walas
Bruno Fareniaux
Carlo Capalbo
Carlotta Ferrari
Christie Anthoney
Jadwiga Berbeka
Jeremy Cooker
Jerzy Hausner
Jolanta Żysko
Krzysztof Celuch
Krzysztof Kowal
Krzysztof Maj
Lenka Žlebková
Łukasz Panfil
Marcin Herra
Marcin Mączyński
Olivier Henry Biabaud
Paula Fanderowska
Piotr Zmyślony
Robert Piaskowski
Szymon Gatlik
Carlo Capalbo

Ph.D

The founder of the Prague International Marathon, President of the RunCzech Organizing Committee and Chairman of the IAAF Road Running Commission. Born in 1957 he graduated from the University of Naples Law Faculty and completed post graduate courses at the University of Economics, Turin, followed by MBA courses at the University of California, Berkeley. In early nineties Carlo moved to Central Europe and in 1994 founded the Prague International Marathon; a project aimed at establishing the modern concept of long distance running events that nowadays has transformed into series of races known as RunCzech. RunCzech offers 9 main running events in 6 cities of the Czech Republic and 2 in Italy attracting yearly over 100 000 runners. The races achieved 7 IAAF Gold Label Road Races and celebrated 5 world records in 2017.  Carlo Capalbo has been also awarded a badge of honour „Cavaliere“ by the President of the Italian Republic.

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Jeremy Cooker

Vice President, Marketing and Special Projects in  New Orleans Tourism Marketing Corporation. A driven, experienced leader and marketer in the New Orleans tourism industry for over 20 years. Led the team that built New Orleans’ first website for visitors in 1996, played a key role in the recovery of the city’s hospitality industry following Hurricane Katrina, and continues to oversee and shape New Orleans Tourism’s marketing and national award-winning, ground-breaking advertising campaigns. Featured speaker at travel, advertising, and marketing events over the past several years, including the Interactive Advertising Bureau’s Data Symposium, Louisiana Travel Association Annual Summit, and the Association for Accounting Marketing’s Annual Summit. Member of the board of directors for the Louisiana Travel Association and currently leading two community-focused initiatives for the New Orleans Hospitality Industry: one aimed at providing affordable, accessible health care for tourism workers and the other designed to drive equity for tourism-related local, diverse-owned businesses through a series of educational workshops and programs.

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Christie Anthoney

Christie is currently the CEO of Festivals Adelaide, the network of 11 Arts and Cultural Festivals in South Australia.
Christie is an experienced arts leader who has worked in the festivals, education and arts sector for over 20 years. Committed to the ‘profit for purpose’ sector, she has experience in senior management, artistic direction, public policy development, event delivery and strategic solutions. She has a strong commitment to social outcomes that progress creativity, support artists and generate wealth. Through working in Scotland, Canada and across Australia, with experienced professionals in the arts and cultural sector, Christie has built a vast network and is always just degrees away from the right person for the job. She is a well regarded ‘connector’.

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Łukasz Panfil

Running and athletics commentator. A sports journalist licensed by the International Sport Press Association (AIPS), a member of the Statistical Commission of the Polish Athletics Association, a collaborator of the Polish Association of Gears. He comments on 90 national and international running events throughout the year. The texts of his authorship can be found in many magazines like “Magazyn Lekkoatletyczny”, “Trail”, online portals “MaratonyPolskie.pl”, “bieganie.pl” and websites of the Polish Athletics Association and Polish Racing Association. An athlete, a marathon runner with a life record 2:25:43 years ago. Marathon winner in the Dutch Apeldoorn (2006) and Belgian Torhout (2008). He stood on the marathon podium in Vilnius, Dresden, Luxemburg Echternach, German Loningen and Gdynia. He represented Poland at the World Cup in the 100 km Run in Winschoten (2011).

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Marcin Mączyński

A graduate of the Faculty of Management at the University of Warsaw. From many ears associated with the hotel industry. In the years 2007-2013 he was the director of the central sales and marketing office in hotel’s chain Gromada.  From 2014 to 2016, he held managerial functions at Trip Group- an adviser to the board of Trip and the vice-CEO of the Ossa hotel. From 2016 he is the secretary general and a member of the board of the Polish Hotelier’s Chamber of Commerce. He was the vice-president of the board of the IATA Agents Association in Poland and chairman of the IATA Commission at the Polish Chamber of Tourism, and a member of the Program Board of the Polish Chamber of Tourism.

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Krzysztof Kowal

Managing Director of the Sports Infrastructure Management Board of Krakow from 2008, worked for many years in leadership positions in the state administration and local government and other organizational units, including Wisla Krakow SSA. A graduate of Krakow University of Technology. Responsible for organizing major sports events in the city.  He is Director of the Cracovia Marathon and the Cracovia Royal Half Marathon.  He was awarded, among others the title “Polish Sports Leader” an a golden statuette of “Polish Sports Builder”.

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Bruno Fareniaux

Bruno FARENIAUX

After completing master’s studies in the field of tourism and regional planning and a master’s degree in the field of finance and business management, professional life leads in various sectors of the tourism economy. He starts from the travel agency sector and then in public administration, starting with the Regional Tourism Committee of Nord Pas de Calais and acting head of the Cabinet of the Tourism Minister. In July 2000, the French President appointed him to manage the tourism administration as the Tourism Director until 2006. Then he joins the Ministry of Sustainable Development as a General Inspector, responsible for planning, sustainable development in tourism. He is the author of reports on the problems of urban and tourist development.

He was the head of the mission of many cooperation programs in the field of tourism, especially in Africa, the Middle East, Southeast Asia and in Poland (the region of Katowice and Bielsko Biała). In the years 2000-2006 he was the Permanent Representative of France to the World Tourism Organization and for the first four years he was the first vice-chairman of the Executive Committee of the Organization. Since 2015, he has been the leader of the UNWTO One Planet program for sustainable tourism within the framework of the United Nations Environment Program.

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Szymon Gatlik

Graduate of the Academy of Physical Education in Kraków, expert in custom-made tourism forms including questing, city games, treasure hunts, etc. He joins his passion for active tourism with taking part in sport events, mostly long distance trail runs and street runs. His professional experience includes city branding and destination marketing through sport. As a city guide with more than 20-year experience he is supporting development of Kraków as a tourist destination.

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Marcin Herra

He graduated in law and MBA studies and many trainings in Poland and abroad. He has vast experience in managing Mega projects and sports, music and business events. Responsible for the preparation and organization of UEFA EURO 2012 and EHF EURO 2016 in Poland. He participated in the preparation of The World Games in Wroclaw in 2017.

An expert in the field of managing the largest multi-functional venues. Former President of PL.2012 and PL.2012 + operator of the National Stadium, currently the President of the Gliwice Arena, one of the most modern arenas in Poland and Europe. Specialist in the field of MICE market and Free Time Industry. Co-owner of Evolutio and Brand Boosters.

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Anna Górska

Experienced manager with many years of experience in managing the organization, teams and events, operating on the MICE and HoReCa market. Currently Business Development Director at EXPO XXI Warsaw. She also runs a consultancy and consulting company in the MICE industry. A member of national and international organizations.

In 2010-2014. Vice President of MPI (Meeting Professionals International) Poland, and in 2012-2018 the President of the ICCA Branch (International Congress and Convention Association) for Central Europe. From March 2019.

She is the Vice-President for International Cooperation in the Association Conferences and Congresses in Poland SKKP. Member of the chapter of national and international competitions related to the meetings industry.

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Jolanta Żysko
Ph.D. Accociate professor SGTiH

Rector of the Main School of Tourism and Hospitality in Warsaw (Vistula Group of Universities). She specializes in sports organization and management sciences. She completed a scientific internship at the Institute of Sport & Leisure Policy at Loughborough University. She lectured at many foreign universities such as the Deutsche Sporthochschule in Cologne, the University of Jyväskylä, the University of Bayreuth, the University of Physical Education in Kaunas.

She has completed research projects on sport management in many aspects, mainly focusing on sport management systems on a macro scale. She participated in research projects carried out on behalf of the European Commission.

She is a member of national and international organizations. Former Secretary General of the International Society for Social Sports Sciences (ISSSS), member of the board of the European Association for Sport Management (EASM) and the European Network of Sciences on Sport, Education and Employment (European Network of Sport Science, Education and Employment – ENSSEE). In 2010-2011 she was the president of the Polish Corporation of Sport Managers. In the years 2014-2017 she was a member of the European Commission’s expert group on human resources management in sport.

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Alen Bošković

Born in Dubrovnik, a graduated economist in tourism, a Croatian Olympian and former water polo player, the Secretary General of the Dubrovnik Association of Sports, which takes care of all sports in Dubrovnik, member of Croatian Olympic Committee and event director of the Du Motion Runner’s Days Dubrovnik. Du Motion has been recognized as one of the most important manifestations for the Republic of Croatia and the City of Dubrovnik.

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Olivier Henry Biabaud

He founded TCI Research in 2010 as a way of combining his passion for travel with his 20+ years’ experience in market research acquired in global companies (TNS, IPSOS). As a specialist in the visitor experience and destination reputation assessment, he has worked for over 90+ international and local destinations and travel brands.

He is a regular speaker at travel international forums and Board Member of TTRA Europe (Tourism and Travel Research Association). He was awarded Best Travel Market Research CEO 2017 by the EU Business News Agency and received the UNWTO Award for innovation in 2011 for its destination research solution TRAVELSAT.

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Krzysztof Maj

General director of the public institution “Strefa Kultury Wrocław”, whose activity is based on three pillars, including: places, festivals and programs. He was the director general of the European Capital of Culture Wrocław 2016.

He has been managing the Jazz nad Odrą festival for seven years. He co-founded the festival One Love Sound Fest, Independent Film Festival OFFensiva, or Capitol of Rock at Stadion Wrocław. In 2017 he received the title of Manager of the Year awarded by the chapter of Gazeta Wrocławska.

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Paula Fanderowska

A graduate of the Jagiellonian University and scholarship holder at universities in Spain. She also graduated from Management and Marketing at the School of Banking and Management in Krakow and International Relations and Diplomacy at Collegium Civitas in Warsaw. From 2014, after the diplomatic mission as Consul of the Republic of Poland in Caracas / Venezuela, associated with KBF, operator of ICE Kraków.

Manages the sale policy of the ICE Krakow Congress Center. He is an experienced manager and expert in the field of meetings industry. Since 2019 he has been the President of the Board of the Association Conferences and Congresses in Poland, he is a member of national and international organizations from the meetings industry, including: MPI and ICCA. Awarded MP Power Awards – MP Power 12 in the Venue Supplier category.

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Anna Jędrocha

An expert in the meetings industry, an active member of Polish tourist organizations. Founding member and president of the board of the last three terms of the Association of Conferences and Congresses in Poland. Until May 2017, she was the head of the Krakow Chamber of Tourism.

She is a member of the Polish Chamber of Tourism and the International Congress & Convention Association. Professionally associated with the Krakow companies: Symposium Cracoviense, a professional organizer of congresses and Intercrac, DMC, in which he is the president of the board. In 2013, she received the prestigious MP Power Award in the Meeting Planner category DMC / PCO.

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Anton Taranenko

CEO Tourism and Promotion Office KYIV City, Event specialist, Secretary of the Organizing Committee for the preparation and holding of Eurovision 2017, Secretary of the Organizing Committee for the 2018 Champions League Final.

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Jerzy Hausner
Full Professor of Economic Sciences

Works at the Department of Public Administration (Faculty of Public Economy and Administration, Cracow University of Economics), Rector’s Plenipotentiary for Culture and Sport. Member of the Polish Economic Society. Member of the Monetary Policy Council (2010-2016). Member of the Economics Committee of the Polish Academy of Sciences Committee.

Since 2015, Member of the Polish National Commission for UNESCO. Chairman of the Open Eyes Economy Summit Program Council. Since 2018, Member of the High Level Industrial Roundtable „Industry 2030”. Member of the Council of the National Centre for Research and Development (2018-2022). Member Winner of the Kisiel Award.

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Piotr Zmyślony
Ph.D. Accociate professor University of Economics Poznań

Expert in organization and management of urban tourism and city tourism, the impact of tourism on urban economies and the development of meetings industry. His research projects include the internationalization of the tourism industry, the effectiveness of Destination Management Organizations’ performance, and networking processes in business tourism.

Member of Poznań City Council’s think-tank. The creator of the idea of the Poznań Tourist Barometer and the advisor of the Poznań Local Tourist Organization in its implementation. Member of the Board of the Wielkopolska Tourist Organization. Currently he is conducting a research on international strategies implemented by urban DMO in Poland and Europe.

Author of several dozen scientific articles and several books. Founder of the portal Tourism in the city.

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Bartłomiej Walas
Ph.D.

Coordinator of strategics project at the Tourism Department of the Municipality od Cracow, in which he manages, inter alia, the Historic Cities.3.0 project.

Dean of the Faculty at the University College Tourism and Ecology in Sucha Beskidzka. A graduate of the AWF in Kraków and IREST at the Sorbonne. Specialist in tourism marketing and tourism policy.

Between 1996 and 2017, professionally connected with the Polish Tourist Organization, first as the director of the branch office in Paris and then as the Vice President. He is the author of the concept of Poland’s marketing strategy of tourism for the years 2012-2020. He participated in the team works of mamy urban and regional tourism development strategy. Author of books and scientific articles .

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Robert Piaskowski

Manager and animator of culture, educator, musician. He studied sociology, social sciences, as well as cultural diplomacy at Jagiellonian University, University of Provence Aix-Marseille and Collegium Civitas in Warsaw.

Currently, a social advisor to the Mayor of Krakow for cooperation with international organizations in the field of cultural heritage. He runs international projects of the Krakow Festival Office that integrate the activities of entities involved in culture, develops key literary, musical and film projects. He implements the programming policy of important Krakow music festivals. In the film area, he is looking after the Krakow Film Commission and coordinating the Film Krakow program. He led the process of applying for the title of UNESCO’s Creative City in the field of Literature. He represents Krakow in relations with the Network of Festival Cities Network,

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Adam Mikołajczyk

President od Best Place – European Place Marketing Institute

An international place marketing expert, passionate about branding and cities. More than 15 years associated with territorial marketing and tourism consulting. Graduate of Lodz University (Poland), with the major of “special economy – managing the city and the region”. A student of the The Chartered Institute of Marketing (London/Warsaw).

From 2010 co-founder and President of Best Place – European Place Marketing Institute – consulting organization (think-and-do tank) that aims to professionalization and popularization of place marketing and branding in Central and Eastern Europe. Also Initiating Founding Member at International Place Branding Association. Speaker at dozens of conferences in Poland and abroad. Engaged by the British Council to the international group of experts ‘City Idea Bakers’. Co-author of many tourism development strategies and marketing communication for cities and regions

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Lenka Žlebková

Commercial Director Prague Congress Center

Graduated from the Prague University of Economics where she studied international business, specialising in tourism. During her studies she spent time at the Ecole Superieure de Commerce de Paris where she specialised in international marketing.

From 2005- to 2010 Sales & Marketing Director of the 5-star President Hotel Prague and subsequently as Director of the Prague Convention Bureau (PCB). In the 4 years under Lenka’s leadership, the PCB was remarkably successful, playing a major role in Prague’s prolific rise as a worldwide leading meeting destination.

During her tenure of the PC. From 2014 to 2016, Lenka has worked as a consultant and lecturer on strategic management, sales and marketing at the hospitality consultancy, Perfect Hotel Concept. From September 2016 joined the Prague Congress Centre as the Commercial Director. Lenka brings years of highly successful experience in the congress and events sector to the Czech Republic’s largest congress venue.

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Krzysztof Celuch
Ph.D

The owner of Celuch Consulting. Speaker, trainer, business consultant, academic lecturer. Rector’s representative for cooperation with business. The Main School of Tourism and Recreation. Lecturer at the Vistula Academy of Finance and Business and the Nicolaus Copernicus University in Toruń. Cooperate with San Diego State University, Skema Business School, University of Warsaw.

He is the author of articles and books in the area of meetings industry, reports and research projects, including the first in Poland, the eighth in the world report “The economic impact of the meetings industry on the economy”. He gained professional experience in various fields. Until 2017, he was the head of the Poland Convention Bureau of the Polish Tourist Organization. He specializes in the meetings industry, event marketing and event management.

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Carlotta Ferrari

Director Florence Convention & Visitors Bureau, President Convention Bureau Italia. Graduated in Political Science at the University of Florence (Italy).

After an exciting career in the event organization as marketing director of an important Italian DMC and in the hospitality industry, Carlotta Ferrari became the director of Firenze Convention Bureau in 2010. In a short time she started a new destination marketing strategy and transformed a mainly public company with few private members – as Firenze Convention Bureau was- into a private consortium with about 300 private members, prestigious local sponsors and the strong economic and political support of public institutions. In 2017 finally she launched Destination Florence, the project dedicated to leisure , transforming the CB in a CVB with the rebranding of the company : destination Florence convention & visitors bureau.

From March 2013 to March 2017 Carlotta was Vice president of Federcongressi & Eventi, the Italian association of public and private companies and professionals working in the meeting industry, proposed to represent the Italian MICE sector on international level and create stable relationships with public institutions and European and International associations. In this context, Carlotta, together with other national tourist associations, gave life to the Italia Convention Bureau in the form of a private network of companies, responsible for coordinating and promoting Italian meetings and events offer. Now she is the President of the Italia Convention Bureau, the company officially recognized by the Italian tourism board with over 100 members representing 2500 Italian mice suppliers.

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Jadwiga Berbeka
Prof. UEK dr hab.

Associate Professor at Cracow University of Economics.

Areas of interests: the meetings and events industry, events management, adventure tourism, consumer behaviour on tourism market. She is an author of more than 130 publications in tourism and consumer behaviour.

She has an expertise in the meetings and events industry analysis and in the assessment of the impact of meeting industry on economy, she was a member of the team in the project: Steering the meetings industry in Krakow: assessment and monitoring of the economic effect of the meetings industry on the economy of Krakow with the use of good practices from Switzerland.

She has participated twice in projects financed by National Science Centre (2013-2016, 2017-2019) and also in some other projects concerning meetings and events industry management: MICE tourism in Krakow in years 2008- 2018 ordered by and prepared for Convention Bureau of Krakow. She has been a reviewer of The Meetings Industry Report for 6 years.

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