Agenda 2020

HISTORICAL CITIES IN SEARCH OF A PREMIUM TOURIST
11-12 OF MARCH 2020, Cracow

day 1
day 2
11 March 2020
conference language: Polish / English - simultaneous translation
9.00 - 9.50 Registration
9.50 - 11.10 Welcome and Keynote Presentations:
9.50 - 10.00 Jacek Majchrowski, Mayor of the city of Krakow
10.00-10.15 Representative of the European Commission
10.15-10.35 James Rees, President ICCA (International Congress and Convention Association)
10.35 - 10.55 Prof. Jerzy Hausner (Cracow University of Economics) - Tourism in the social spacetime of the city
10.55 - 11.10 Bartłomiej Walas Ph. D, City of Kraków. Who is a premium tourist and what he/she wants?
11.10 - 11.30 Coffee break
11.30 - 12.00 Case study introducing the paneI:
Olivier Henry- Biabaud – President TCI Research - Visitor and resident experience and satisfaction: what City DMOs can learn from data.
12.00 - 13.30 Panel I: MANAGING TOURIST EXPERIENCE
Moderator: prof. Piotr Zmyślony - University of Economics-Poznań,
subjects :
How to manage the reputation and experience of a destination? online reputation management
How to identify the experiences of visitors and residents? Visitor journey map / irridex index
Luxury tourists vs. mass tourists?
Designing experienscapes in cities – urban leisure formats
Planning the events with the use of staging recreational experiences concept
Database - based strategies (data-driven tourism strategies)
13.30 - 14.30 Lunch
14.30 - 15.00 Case study introducing the paneI:
Pierre Fortin –Executive Director Montréal - Quartier des Spectacles
15.00 - 16.30 Panel II: THE CITY OF FESTIVALS OR THE FESTIVAL CITY ?
Moderator: Robert Piaskowski, Plenipotentiary of the Mayor of the city of Krakow for culture
subjects :
Positioning of the cities on the basis of festivals
Are festival guests premium tourists?
To build a brand of a festival or a place?
Music festivals – economic impact
Festivals and the identity of historical city
Festivals for residents or visitors?
16.30 Closing of the first day
20.00 Welcome reception. Gallery of The 19th-Century Polish Art the Sukiennice (The Cloth Hall)
12 March 2020
9.00 - 9.15 Coffee break
9.15 - 9.45 Case study introducing the paneI:
Prague. Lenka Zlebkova , Director of Sales & Marketing - Prague Congress Centre
9.45 - 11.15 Panel III: CONGRESS AT ALL COSTS?
Moderator: Krzysztof Celuch Ph.D, Celuch Consulting
subjects :
What venues are magnets of historical cities?
The limits of commercialisation of tangible heritage
Who is more important? City or customer? How to sell the city: cheap or expensive?
Specialisation and scientific brand as a determinant of competitive capacity of cities
Return from investment. For whom?
Congress at 10,000 pax or 10 x 1000? who does what?
11.15 - 11.45 Coffee break
11.45 - 12.15 Case study introducing the paneI:
Dubrovnik: Run the Wall – Alen Bošković - Event Director Du Motion Runner’s Days
12.15 - 13.45 Panel IV: OUTDOOR SPORTING EVENTS - WHO ARE THEY REALLY FOR?
Moderator: Szymon Gatlik, Kraków Food&Travel, runner
subjects :
In what parts of the historical city should marathons or cycling races be located?
Open-air events. Problem or benefit?
Event management in public space
Residents vs. a mass outdoor sports event. How to communicate is to locals?
Is the attractiveness of the city important for the participants of sports events?
13.45 Closing lunch

All rights reserved • Historical Cities 3.0 © 2017

Privacy Policy

Proudly designed by Zensite logo