Agenda 2020

HISTORICAL CITIES IN SEARCH OF A PREMIUM TOURIST
11-12 OF MARCH 2020, Cracow

day 1
day 2
11 March 2020
conference language: Polish / English - simultaneous translation
9.00 - 10.00 Registration
10.00 - 11.30 Entrance speeches:
10.00 - 10.10 Jacek Majchrowski, Mayor of the city of Krakow
10.10-10.30 James Rees, President ICCA (International Congress and Convention Association)
10.30 - 10.50 prof. Jerzy Hausner (Cracow University of Economics) - Tourism in the social spacetime of the city
10.50 - 11.10 Bartłomiej Walas Ph.D, City of Cracow. Who is and what a premium tourist wants?
11.10 - 11.30 coffee break
11.30 - 12.00 case study introducing the paneI: Olivier Henry- Biabaud – President TCI Research - Visitor and resident experience and satisfaction: what City DMOs can learn from data.
12.00 - 13.30 PANEL I: MANAGING TOURISTS’ EXPERIENCE
Moderator: prof. Piotr Zmyślony - University of Economics-Poznań,
subjects:
How to manage online the reputation and experience of a destination? online reputation management
Luxury tourist vs. mass tourist?
How to effectively identify the experiences of tourists? tourist journey map
Promotion, branding or reputation?
Database-based strategies (data-driven tourism strategies)
Urban space for free time through the eyes of urban planner
13.30 - 14.30 lunch
14.30 - 15.00 case study introducing the paneI: Montreal - Quartier des Spectacles
15.00 - 16.30 Panel II: THE CITY OF FESTIVALS OR THE FESTIVAL CITY ?
Moderator: Robert Piaskowski,
subjects:
positioning of the cities on the basis of festivals
are festival guests premium tourists?
to build a brand of a festival or a place?
music festivals – economic impact
festivals and the identity of historical city
festivals for residents or visitors?
16.30 closing of the first day
20.00 welcome reception. Gallery of The 19th-Century Polish Art the Sukiennice (The Cloth Hall)
12 March 2020
9.00 - 9.15 coffee break
9.15 - 9.45 case study introducing the paneI: Prague
Prague. Lenka Zlebkova , Director of Sales & Marketing - Prague Congress Centre
9.45 - 11.15 Panel III: CONGRESS AT ANY COST?
Moderator: Krzysztof Celuch Ph.D,
subjects:
what venues are magnets of historical cities?
the limits of commercialisation of tangible heritage
Who is more important? City or customer? How to sell the city: cheap or expensive?
Specialisation and scientific brand as a determinant of competitive capacity of cities
Return from investment. For whom?
Congress at 10,000 pax or 10 x 1000? who does what?
11.15 - 11.45 coffee break
11.45 - 12.15 case study introducing the paneI; Dubrovnik: Run the Wall – Alen Bošković
Dubrovnik: Run the Wall – Alen Bošković - Event Director Du Motion Runner’s Days
12.15 - 13.45 Panel IV: OUTDOOR SPORTS EVENTS. FOR WHOM?
Moderator: Szymon Gatlik,
subjects:
In what part of the historical city should marathons or cycling races be located?
Open-air events. Problem or benefit?
Event management in public space
Residents vs. a mass outdoor sports event. How to communicate?
Is the attractiveness of the city important for the participants?
13.45 closing lunch

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